From the Founders archive

Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

by Jean Noel Kapferer and Vincent Bastien

Named in the notes of 1 episode, but not the subject of its own episode.

• 1episode
• #302of 385 books
• 2024first episode

Where it comes up

• #351
  Mentioned · June 4, 2024

  The Founder of Rolex: Hans Wilsdorf

  Source: Founders Podcast, Episode #351

Book record: Open Library.