Apple, from the garage on

Read in order, these trace Apple from its founding through NeXT, the return, and the products that followed.

8 books

Step 1
Return to the Little Kingdom
Michael Moritz
The early years, written by a reporter who was there.
Amazon
Step 2
Steve Jobs
Walter Isaacson
The authorized biography.
Amazon
Step 3
Becoming Steve Jobs
Brent Schlender and Rick Tetzeli
A second portrait, focused on how Jobs changed over time.
Amazon
Step 4
Steve Jobs in Exile
Geoffrey Cain
The NeXT years, between leaving Apple and coming back.
Amazon
Step 5
Creative Selection
Ken Kocienda
An engineer’s view of how Apple built the iPhone keyboard and Safari.
Amazon
Step 6
Jony Ive
Leander Kahney
The designer behind the iMac, iPod and iPhone.
Amazon
Step 7
Insanely Simple
Ken Segall
Apple’s love of simplicity, from its longtime ad man.
Amazon
Step 8
Make Something Wonderful
Steve Jobs
Jobs’s own emails, talks and interviews, free from the Steve Jobs Archive.
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