Advertise
Put your brand on the shelf
Reach people choosing their next biography: founders, operators and readers working through the books from the Founders podcast. A few spots are open at launch rates.
On-site placements
One sponsor per spot. Always labeled.
Per book or founder
Book pages
A labeled card on book pages, under the buy button. Pick one book, every book about one founder, or all 385.
See it: Books A to Z · Founders
Per episode or all
Episode pages
A labeled card on the episode pages that list the books each show covers. One episode or all 462.
See it: Episodes
Site-wide spot
Maxims
A "presented by" line on the Maxims page and each maxim’s page: 28 lines from the show, each linked to its episodes.
See it: Maxims
Per path
Reading paths
A "presented by" line on a reading path, like the Gilded Age or Apple, the ordered lists readers follow book by book.
See it: Reading paths
Launch rates
The site is new, so we don’t quote traffic numbers yet. Early sponsors get launch rates. Ask and we’ll share current numbers before you book, plus a click report after your run.
Good fits
Publishers and new biographies, audiobook and reading apps, note-taking tools, and products for founders and operators.
Our rules
Always labeled. Every paid spot says Sponsored, and its links use rel="sponsored". The index stays independent. Sponsors never change which books are listed, the episode links or our notes. Not the podcast. Unofficial fan site. Not affiliated with Founders. Sponsorships are with Read Founders only.
Book a spot
Email [email protected] with the spot you want, your dates and a link to your product. No mail app? Open in Gmail · Open in Outlook